How much budget should AV industry companies allocate towards marketing to the house of worship vertical? The answer is likely a surprise for any company that’s not spending on this >$1B annual spend segment of the overall AV industry. In 2018, the American Marketing Association, in partnership with Deloitte and Duke University, published the bi-annual […]

When an audiovisual (AV) solution aligns perfectly with the needs of a potential client, the opportunity just about sells itself. In the house of worship market, local churches across the gamut of denominations have similar challenges and opportunities when it comes to AV technology. This should make selling a simple process for manufacturers and systems […]

Every local church should be making a difference — a notable impact — on and in their local communities. Technology is a force multiplier and can be a helpful part of churches making an impression and fostering an environment for attendees. There are four aspects to helping facilitate this kind of impact that technology providers […]

“This church market — it’s kind of a thing now, eh?” This is how the A/V/L industry sees the church market. Manufacturers and systems integrators are highlighting their House of Worship (H.O.W.) market products and installations more than ever before. The emphasis is directly correlated with the increase of sales into churches, which are starting […]

A pastor, reverend and priest. No, this isn’t the setup line for a joke, but the actual titles used across multiple church denominations for clergy. Before your marketing or sales teams try to sell into the house of worship market, it’s helpful to know who today’s — and tomorrow’s — influencers and decision-makers will be. […]