Sony Electronics announced pre-sales begin today on its XBR-A1E BRAVIA OLED 4K HDR TV line up from authorized Sony dealers. The BRAVIA OLED 4K HDR TV (3840×2160 resolution) will be available in stores beginning in April 2017 and will be on display starting today at Sony Square NYC, a showplace for the latest in Sony entertainment and technology located in New York.

The XBR-A1E is an OLED using Sony’s 4K HDR Processor X1 Extreme with an Acoustic Surface sound system and an edge-to-edge stand-less form factor. The 4K HDR Processor X1 Extreme’s Acoustic Surface means that audio comes from the screen itself. Thanks to an interesting design, audio comes from the entire screen — not just from the bottom or sides. Additionally, Sony says the Acoustic Surface technology produces a wide sound and image synchronization from all angles, even off to the sides. The Acoustic Surface technology makes possible the edge-to-edge design of the A1E series by doing away with conventional speakers usually located to the sides or below the TV. The A1E’s design eliminates any visible stand or speakers- and the easel support conceals a sub-woofer and cable management system which can be folded in, against the TV, for wall mounting.

The new BRAVIA OLED 4K HDR TV line of televisions support HDR (High Dynamic Range) as well as has support for HDR10, HLGi, and Dolby Vision. And, all new BRAVIA OLED 4K HDR TVs are powered by Android TV and inputs include four HDMI and one component video. Control can be either LAN or RS232.

BRAVIA OLED 4K HDR TV models and prices are:

• XBR-77A1E 77” pricing is TBD
• XBR-65A1E 65” is $6,499.99
• XBR-55A1E 55” is $4,999.99