Integrate Releases Report on APAC ProAV and HomeAV Markets

Last month, Integrate released its inaugural industry report and the outlook is looking good for the AV industry in the Asia Pacific region. Using information sourced from an industry-wide research survey, the Integrate Audio Visual Industry Report 2018 presents insights into a localised AV market, as well as predictions for the next five years and beyond.

“Our corner of the globe may be isolated but I’m proud of the reputation our local market has developed for adopting innovation and new technologies to become a key player in the global AV market,” said Integrate Event Manager Soren Norgaard.

“However while our digital media space and advertising is among the world’s most advanced, there is very little dedicated analysis of just how big our contribution to the global market is and what challenges and opportunities are unique to our mature market sectors. Analysis of our region is often included alongside our northern neighbors, skewing results and not addressing our region’s specific needs.”

“China and Korea may be rapidly expanding and Japan entering into a decline, but closer to home our domestic economic climates are being affected by housing downturns, population growth is putting pressures on the supply chain and general financial and political uncertainty will continue to impact our AV industry. This is why it’s so important that we look at the Australian and New Zealand marketplace exclusively, to get a clearer picture of the opportunities to be found on our shores.”

The report finds that this distortion of Asia Pacific results in AV is largely due to the fact that ANZ is not a manufacturing market; therefore the data coming out of countries like China and South Korea tends to skew the figures for Australia and New Zealand.

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As such, the data and insights contained in the Integrate report identify key opportunities that will ultimately help shape the future of the AV industry in Australia and New Zealand.

It’s clear from the research that the outlook is positive, with most respondents expecting the AV industry in Australia and New Zealand to continue to perform strongly. Whether the respondent was a seller or user, the overwhelming consensus was that the home automation/smart technology, streaming media, storage and distribution and unified communications categories would continue to grow over the next five years.

Fuelling this growth is the increasing demand for connectivity, networking and automation — both in the home and workplace — plus the rapid adoption of streaming services. Indeed, streaming services and AV over IP are viewed as key market trends that will impact the next five years.

The full Integrate Audio Visual Industry Report is free to download and can be accessed here.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (, a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (, rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at