iminate Announces the Magic Box

AVidea Group (AViG) and iminate have announced the Magic Box, the Plug-In and the Outlet, all three of which will be introduced at InfoComm 2018 from June 6 – 8, 2018 in Las Vegas, Nev. iminate also says they have added more capabilities to its simple control system with the addition of the Magic Box, the Plug-in and the Electrical Outlet.

The Magic Box is an interface between iminate and other devices connected to the local network. Connecting to the local router via Wi-Fi, the Magic Box can be located anywhere and is ideal for controlling other systems and devices – such as SONOS or other music streamers.

The Plug-In switches any kind of load, and simply plugs into any existing electrical outlet to provide control of a plugged-in device. Featuring an ambient light sensor with a convenient night light, the Plug-In is controlled from the iminate App or any iminate Keypad.

The Outlet replaces any existing electrical receptacle to provide smart phone control. It improves safety by detecting any unusual activity in the output, such as overloads and shorts, and immediately shuts down its power without affecting any other device on the circuit. A tamper-resistant 20A outlet with the ability to switch any load type, the Outlet also reports how much energy is being used by the connected device. The Outlet is easy to install, using the same mounting and wiring, and accepts a Decora wall plate to match with any décor. The EU version accepts any standard 55mm wall plate.

The suite of iminate products fulfills most home automation needs, including working with hundreds of third-party systems such as music, climate control, door locks and window shades, and providing voice control via Google Assistant or Amazon Echo.

More information is here.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (, a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (, rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at

  • Michael Anderson

    Unfortunately, the photo with this article is a Dimmer not a Magic Box.

    • Sara Abrons

      We have updated the photo.