Latest headlines: Scott Tiner on cybersecurity, Anthony Coppedge on using data for sales, plus news from Josh.ai, CEDIA and more
March 30, 2019 | Volume: 16 | Issue: 6
Our long-awaited ISE 2019 awards are out and while many of them are commercial, ISE is both a ProAV and HomeAV show, so there are residential awards too! Check them out below. Scott Tiner has a good primer on where to start with cybersecurity, a timely topic for any kind of integrator.
Securing the equipment on your network is an enormous task — perhaps so enormous that many people can't wrap their head around it, and therefore, simply stick their head in the sand. We know this is not the appropriate approach, but where do we start?
Today's AV manufacturers and integrators need to do just as much preparation (likely more) as we do, yet the average buyer barely hears about these new solutions from the source beyond the initial press release and a social media post or two. The lack of strategy around not only product marketing but solution selling is a massive missing part of a campaign mindset for AV marketers.
We sent reporters to EVERY booth/stand at ISE 2019 and we selected the TOP products in every possible product category for our 2019 Best of ISE Awards. No other publication — or entity for that matter — goes to every booth at the ISE show and sees every new product demo’d or launched at ISE in Amsterdam annually — so these are THE BEST of THE BEST.
