The IKEA branded Symfonisk speakers will debut on April 9th according to Sonos. It’s expected to be a family of speakers aimed at the IKEA customer and will be sold via IKEA and online. But, what’s different is that they incorporate lighting, too.
“Together with Sonos we wanted to combine our home furnishing knowledge with their expertise in creating great sound experiences for every room of the home, and in Milan we want you to experience the real difference that sound and light makes in your life”, says Björn Block, business leader for IKEA Home Smart at IKEA of Sweden.
IKEA and Sonos have showed a prototype, a book-shelf speaker, that will give customers a connected speaker that enables a multi-functional usage in the home. During the week of the FEEL HOME in Milan show in Italy, visitors will for the first time get the chance to hear SYMFONISK.
For IKEA, heading into sound is a part of the smart home journey with connected products which began with the smart lighting range TRÅDFRI launched in 2016, followed by connected blinds that will be available in stores later this spring, and now sound.
“For IKEA, the smart home is not about gadgets, it’s about making life at home better with solutions that create a better atmosphere, make you live a more convenient life and make you feel safe. The collaboration with Sonos is a great example of this, offering affordable high-quality sound in combination with a great design piece that we hope will find its way into the many people’s homes”, Björn ends.