Volume 12, Issue 4 — February 21, 2020

February 21, 2020 | Volume: 12 | Issue: 4

Hi everyone! Welcome to this issue of rAVe Digital Signage! I don’t know if you’ve heard the rumors (in St. Petersburg) (And YES I know that this particular song is from Anastasia which is technically owned by Fox and not Disney but LET ME HAVE THIS.) ANYWAYS — we’re back from ISE and we have been working like crazy to give you the trade show coverage you know and love! We’re pretty much there so, please check it out by clicking here.

Columns! Get your columns here! We have three for you today: one by Anthony Coppedge on using social media in our industry, one by Adam Cox on the state of AV-over-IP, and a final one from Scott Tiner on how to effectively reach those new customers and get those leads.

In other news, BrightSign is shipping BSN.cloud with its CMS partners, Matrox has a new decoder, LG has new brackets for its OLED commercial displays, and more!

Have a good weekend!

— Steph Beckett

COLUMNS

+ AV Industry Social Media: Quantity vs. Quality [Anthony Coppedge]

AV marketing professionals spend countless hours pursuing more reader likes, more engagement, more content, more metrics and frankly more of the same in a never-ending hype cycle.

+ An AV-Over-IP Update [Adam Cox]

Low-latency AV-over-IP solutions are on the rise across a range of key verticals, presenting clear advantages over competing technologies. Yet, technology continues to struggle to achieve mass-market acceptance.

+ Effectively Reaching New Customers [Scott Tiner]

I believe that any industry is an ecosystem where we all need each other. Manufacturers need reps, reps needs integrators, integrators need designers and designers need customers. You could draw lines between all these groups showing their interdependencies. Therefore, as a customer, I need to be sure I am giving manufacturers, designers and integrators the opportunities to show me what they have to offer. So, I have developed several suggestions for people who are trying to break in with a new customer or even break into a new vertical.