By Dominic Hinchliffe Sales Manager, TrouDigital Traditional wayfinding can be observed in every walk of life: from colleges to hospitals and city centers to parks. Wayfinding helps individuals to simply get from point A to point B. However, the popularity of proprietary digital wayfinding solutions over the last few years can provide businesses with so […]

By Lee Gannon TrouDigital When people think of digital advertising screens, they think of giants like JCDecaux. They think of bus stop displays, large motorway billboards or those slideshows you see on escalators in the Underground. They think of household brands and celebrity-centered campaigns. They don’t think of something more akin to a commercial TV […]

By Lee Gannon TrouDigital Digital signage has many purposes: It can be used to advertise, to educate, to entertain. But there’s one application that isn’t getting paid enough attention — and that’s wayfinding. What do we mean by a wayfinding solution? We’re talking about a tool that helps users navigate through a physical environment. On […]