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STRATACACHE Expands Business in Shopper Marketing with the Acquisition of IZ-ON Media from Technicolor

stratacache-logoDayton, OH, July 1, 2015STRATACACHE, a leading provider of scalable, high-performance digital signagecontent distribution and enterprise video acceleration technologies, today announced its acquisition of IZ-ON Media (fka PRN) from Technicolor (Euronext Paris: TCH; OTCQX: TCLRY).  IZ-ON Media is the leading digital media company specializing in in-store shopper marketing solutions that activate shoppers along the path to purchase right up to the point of sale.  The acquisition includes all existing relationships with top retailers.

“The acquisition of IZ-ON Media complements our growing shopper marketing practice”, said Chris Riegel, STRATACACHE CEO and Founder.  He continued, “Their deep expertise in driving consumer engagement through rich digital experiences at the point of influence and their ability to help retailers unlock new revenue streams will significantly increase the value that STRATACACHE brings to our clients.  The IZ-ON Media acquisition is key in our quest to double topline revenue in the next 3 years.”

IZ-ON Media helps retailers and brands build customer loyalty by focusing on three key areas – Consumer Experience, Shopper Technology and Insights and Network Operations.  Retailers amplify shopper marketing initiatives and brands deliver customized messaging through a suite of in-store communications platforms – TV Wall, Radio, Checkout TV®, Health and Wellness, and interactive touchscreens.  This strategic messaging allows retailers to add relevance to the in-store experience and brands to speak directly to targeted consumers while creating new revenue streams for the retailers.

“The IZ-ON Media team is very excited about becoming a part of STRATACACHE,” said Kevin Carbone, CEO of IZ-ON Media. He continued, “IZ-ON Media and STRATACACHE both deliver in-store solutions that position retailers and brands for success. Working together will enable us to develop additional solutions that are even more effective at engaging and activating highly sought after audiences.”

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