SignStix and Selectronic Add New Digital Shelf Edge Solution for Retail Market

SignStix has announced new digital shelf edge solution, thanks to a recent collaboration with optoelectronics company Selectronic. Officially known as ‘Edge by Selectronic,’ the solution combines Selectronic’s digital shelf edge screens with SignStix’s cloud-based platform for content delivery.

Ideal for retail POS applications, the solution allows retailers to easily deliver promotional campaigns to product shelves and key merchandising areas. Although shelf edge labels are typically used for displaying pricing information and one-time promotions, Edge by Selectronic gives retailers the power to directly influence in-store purchases with loyalty card incentives, online reviews, dynamic pricing and offers and more.

Using the SignStix platform, retailers can switch between promotional campaigns within a matter of seconds and deploy new content to any shelf, to any store, anywhere in the world.

Nick Fearnley, SignStix CEO, says, “We’ve been able to adapt the SignStix player software to enable up to seven individual shelf-edge screens to act as one canvas. Using the existing, award-winning Creator and Director tools from SignStix, any retailer can quickly develop really engaging shelf edge promotions without the need to produce video or manage complex software.”

SignStix is also providing store managers with the ability to effortlessly takeover in-store content from their smartphones. The SignStix Commander application can be integrated with Edge to allow store managers to switch between pre-approved promotional campaigns.

More information is here.

Sara Abrons

About Sara Abrons

Sara Abrons is editor-in-chief of rAVe [Publications] and a graduate of the School of Media and Journalism at the University of North Carolina at Chapel Hill. Reach her at or on Twitter @SaraAbrons.