Now, AV manufacturers will have a place where their green products, shipping practices and facilities can count for something. Consultants, integrators and software programmers will collaborate to share responsibility in the planning, design, integration and programming of systems to minimize energy consumption while still promoting AV quality. Purchasers of AV goods and services will have a clear way to specify their sustainability goals and measure the ROI of their sustainable AV investments. STEP SM is slated to launch in Q1 2011.