(Top L to R:) Ghyslain Berger, Chief Executive Officer for North America; Chantal Baraniuk Molin, Chief Operating Officer and Chief Financial Officer for North America; Monique Rezaei, Chief Revenue Officer for North America.
Midwich Group announced a reorganization of its North American leadership designed to align operations between Midwich US and SFM while maintaining independent business structures. The move strengthens the company’s regional strategy and service capabilities across the United States and Canada.
Ghyslain Berger has been appointed chief executive officer for North America and will oversee both Midwich US and SFM. Berger has been part of SFM’s executive team for more than seven years, serving six as chief operating officer and, most recently, as president.
Chantal Baraniuk Morin assumes a dual role as chief operating officer and chief financial officer for North America. She will lead finance, human resources, IT and operations for both businesses. Monique Rezaei joins as chief revenue officer, responsible for sales, marketing and services across the region. Rezaei previously held senior channel leadership roles at HP/Poly and Microsoft.
Tyler Brebberman has been named chief vendor officer for North America, overseeing business and brand management functions. He has more than a decade of experience with Midwich. In addition, Randal Tucker transitions to executive advisor to the CEO, focusing on strategy and professional services initiatives.
Bobby Swartz will step down as CEO of Midwich US to pursue another opportunity. “I would like to express my deep gratitude for Bobby Swartz’s significant contributions to the progression of the U.S. business over recent years,” said Tom Sumner, chief strategy officer at Midwich Group.
“These organizational changes will enable us to more effectively leverage our combined capabilities, delivering enhanced value throughout the region while preserving the unique strengths that drive success for each business in their local markets,” Berger said. “Our guiding principle of ‘think global, act local’ will remain at the heart of our North American strategy as we move forward.”
Both Midwich US and SFM will continue to operate independently, maintaining their local business models, systems and go-to-market strategies while sharing best practices where beneficial. Midwich said this structure allows each company to remain focused on its local customers while benefiting from greater regional collaboration.