InfoComm Says ProAV Market to be $91 Billion by 2012

A new study is projecting that audiovisual products and services will become a $91 billion global industry by 2012.  The 2010 InfoComm Global AV Market Definition and Strategy Study, conducted by Acclaro Growth Partners on behalf of InfoComm International, is the first worldwide study of its kind aimed at sizing the commercial AV industry.

The growth of digital signage, videoconferencing, and command and control facilities resulted in an eight percent compound annual growth in demand for AV products and services between 2006 and 2009.  Despite a troubling economic environment in 2009, spending on AV goods and services did not contract.  The study finds that the audiovisual industry was a $68 billion a year industry in 2009.  A compound annual growth rate of 10 percent is projected for the three-year period from 2009 to 2012.

The fastest growing product categories are displays, AV conferencing equipment, streaming media and webcasting, wireless connections and software.  There is also an increasing demand for directional and cone speakers in digital signage applications, designed to create an immersive experience for the consumer.