The first edition of InfoComm América Latina has concluded, drawing 5,193 verified attendees and 64 exhibitors to the WTC International Exhibition and Convention Center in Mexico City Oct. 22-24. The event, produced by the Audiovisual and Integrated Experience Association (AVIXA), filled 2,656 net square meters of exhibition space and hosted technology demonstrations from more than 100 brands.
Exhibitors from Mexico, Argentina, Chile, Spain and other countries joined major global manufacturers in showcasing solutions spanning audiovisual integration, digital signage, and unified communications. “We achieved a complete sell-out in this first edition and exceeded our goals in all aspects: space, participation, and promotion,” said Rodrigo Casassus Coke, CTS, senior director for Latin America and the Caribbean at AVIXA. “Next year’s edition is already scheduled for October 21–23, 2026, and we’ll expand the exhibition space by 50%.”
The education and networking program featured training sessions, technology tours, and Congreso AVIXA, with most presentations delivered in Spanish to reflect the event’s regional focus. “The most important thing is that we produce this show specifically for this market,” said Jenn Heinold, senior vice president of expositions, Americas, AVIXA. “We’ve embraced the local culture, and there’s a profound sense of pride and warmth here that you won’t find elsewhere.”
At Congreso AVIXA, industry leaders discussed trends shaping AV technology through 2030, including the role of artificial intelligence and strategies for workforce development in Latin America. A panel featuring representatives from Bose Professional, Ross Video and Wesco Anixter identified training and AI adoption as key challenges for regional growth.
Julian Phillips, senior vice president and managing director of XTG at AVI-SPL, described the rise of the “era of intelligence” in digital signage, highlighting AI’s role in transforming communication and human interaction.
Attendees also participated in off-site Integrated Experience Tours at InSpace, an immersive venue, and Estudio 13, a recording and production studio. “This represents a radical change,” said Martin Saul, SVP for South America and Iberia at AVI-SPL and CEO of ICAP Global. “Relationships, trust and personal connections are much more important than technology in Latin America. The connections made here will be vital for future business.”
InfoComm América Latina 2025 was supported by headline partner AVI-SPL and top sponsors Meyer Sound, Kardia Producciones, Foto Commo, Pleneo and Tecno Planet. The education program sponsors included Biamp and Ross Video.
InfoComm América Latina 2026 will return to Mexico City’s WTC from Oct. 21-23.