In an increasingly digital retail landscape, brick-and-mortar stores remain central to the shopping experience. According to studies, more than 85% of consumers still value physical shopping as part of their purchasing process, appreciating the tactile and immediate satisfaction it brings. For retailers, blending online and in-store experiences offers the best of both worlds, giving customers a seamless, omnichannel journey.
With the integration of Shopify POS on interactive self-service touchscreens, stores can provide customers with a more enriched, engaging experience while also capturing valuable data-driven insights.
eyefactive has released a whitepaper outlining the key advantages of using Shopify at the point of sale in flagship stores and shop-in-shop concepts. For retailers already using Shopify for e-commerce, this extension into physical spaces allows for effortless integration, transforming static stores into digitally connected environments. The whitepaper lists five key benefits to help retailers understand how a Shopify POS touchscreen solution can enhance their in-store experience.