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- 97 percent of all survey participants continue to be positive about the future of the DS industry.
- DOOH business projections for revenues in Q2 are anticipated to be higher.
- While the average spend may be smaller, end-user companies report that more dollars are being committed to new or upgraded installations.
- Hottest industry growth categories for the next twelve months include: Retail, Healthcare, Restaurant, Transportation, Education, Corporate Campus, and Public Spaces.
- Close to a third of Ad Agency participants indicated that Q1 advertising spending was up over Q4, while over two-thirds of that same group forecast an even higher spend in Q2.
- Top DOOH Network categories that Ad Agencies are investing in include: Retail, Restaurant, Transportation, Entertainment, Healthcare, Hospitality and Stadium/Arena.