CEDIA, the Association for Smart Home Professionals, has launched its first national consumer campaign to raise awareness of the benefits of working with a certified technology integrator. The campaign aims to showcase how smart home automation can enhance comfort, ambiance and security for homeowners.
According to the organization, the smart home market reached $29 billion in sales by the end of 2023, with demand continuing to grow. CEDIA’s campaign seeks to connect that consumer interest with professional solutions by emphasizing the role of certified integrators in designing and installing customized systems.
“Many homeowners are interested in smart home technology, but they may not be aware of the resources available to them as they look to enhance their home,” said Christine DeJoy, vice president of communications at CEDIA. “CEDIA members represent the world’s finest smart home professionals, and this campaign underscores the convenience and customizability of working with a technology integrator to create a dream smart home.”
The campaign centers around a video spot (below) that follows a young girl who builds a toy magic wand and uses it to seemingly control various smart home features — such as adjusting outdoor lighting, dimming the home theater, and securing the home at bedtime. The narrative is designed to illustrate the seamless experience that can be achieved with home automation when guided by a CEDIA-certified professional.
The campaign was created in partnership with Willow Marketing and will run on digital platforms throughout 2025. It also includes resources for CEDIA members, equipping them with promotional materials to support local outreach in their own markets.
“When designed and installed by a CEDIA smart home professional, home automation lets homeowners experience memorable moments in the comfort of their home,” DeJoy said. “We are excited for this campaign to spark awareness of the many benefits of working with a smart home professional to create a custom smart home experience.”
The full campaign is available at cedia.org/make-your-home-magic.