ClickShare, Barco’s video conferencing, collaboration wireless sharing solution, is now available in Open Icecat. This gives channel partners access to product content, including detailed specifications, marketing texts, images, and multimedia assets. Through Icecat’s open data platform, Barco now syndicates its product content directly to a growing network of global resellers, e-commerce platforms and integrators. This includes technical specifications, marketing assets, certifications, and high-resolution imagery.
The integration also reduces the friction and manual overhead often associated with content management. Consequently, Barco’s partners can now access product data in multiple formats, including XML, JSON, CSV, and JavaScript, and easily integrate this content into their digital storefronts using Icecat’s standard connectors.