We here at rAVe think this is an excellent move in the right direction for the AV industry. rAVe founder, Gary Kayye, teaches advertising at the University of North Carolina at Chapel Hill. A core part of his new media technologies class curriculum is teaching students about experiential marketing and advertising. He has consulted with companies like Cisco, Canon, Dominos and LG on experiential advertising projects as well.
“This is genius timing and exactly the direction that big AV integrators should be heading,” Gary said about the announcement. “I’ve always said that in the future, the digital signage market will simply be called advertising.”
“The universal and dramatic impact of the pandemic, together with the prospect of a hybrid work future, is causing every company to re-evaluate their business model and reimagine their relationships with customers and employees alike,” said Phillips. “Customer engagement and employee experience are everything. We have to redefine our value in a ‘digilog’ world, where analog and digital fuse, and that’s what XTG does.”
“Experiential technologies are driving hybrid engagements and providing platforms for more meaningful visitor and employee experiences,” said Tim Larson, design principal and co-founder of Downstream design firm. “An approach that joins up design thinking and global execution is not only desired but is essential to success.”
The XTG team will be at InfoComm 2021 in Orlando, Florida, and will also exhibit at ISE in Barcelona in February 2022.