Volume 21, Issue 9 — March 1, 2023

rAVe ProAV Edition — Volume 21, Issue 9
Latest headlines: Sara Abrons with her thoughts about ISE 2023 after watching 1,700+ product videos, Rob Voorhees on influencing and more

March 1, 2023 | Volume: 21 | Issue: 9

 

In case you missed today’s episode of rAVe [TV], Sara Abrons talks all about what she noticed at ISE 2023. This is different from what Gary and I noticed because Sara worked from home and watched over 1,700 product videos to be the last set of eyes on the titling process. This allows her to have a really unique view of all the trends from the show floor. Give her piece a read — she may have picked up on trends you didn’t get the chance to see!

Rob Voorhees writes about how to use your social media presence to the fullest. No, you don’t have to be an influencer … or the version of that word that most of us recognize. You just have to understand how to use social media to expand your network. He includes his tips in this column.

Finally, Bob Snyder shows us a little of what some of the AI tools out there can do … for instance — this helped to write an entire column. Imagine the possibilities!

P.S. Our March monthly temp check survey is now open — please answer our questions about outdoor AV! Two lucky winners will get a $50 Amazon gift card!

P.P.S. Don’t forget to register for LAVNCH WEEK 7! March 6-9, 12:30-4 p.m. EST. Don’t miss your chance at 2.5 CTS RUs per day!

— Steph Beckett

COLUMNS

 

+ ISE 2023 From Across the Pond [Sara Abrons]

Since I didn’t go to the show, I also didn’t really discuss the buzz on the show floor with anyone there or formulate opinions based on what other people thought or on what I heard in press conferences and events. Every insight I’ll talk about here is based exclusively on what was said in the videos recorded by the rAVe team. Here’s what I noticed.

+ How to Influence Without Being an Influencer [Rob Voorhees]

As we delve into the social media realm, the term “influencer” can creep further and further into the negative end of the spectrum. On the flip side of that argument, when used properly, I think social media is one of the single most useful tools that we professionals can utilize. Let me explain why that is — here are my top five practices for Linkedin (and other social media).

 

+ The Importance of AI in the Audiovisual Industry [Bob Snyder]

Why listen to me when we can ask AI how it can help the ProAV industry in the near future? Here’s what ChatGPT wrote. The article you are about to read — and the associated art — is 99.1% created using OpenAI’s ChatGPT and DALL·E 2. My .9% contribution was to splice: I never changed a word.

SURVEY

 

+ rAVe March 2023 Temperature Check — Survey Open! [Steph Beckett]

 

PRODUCT NEWS

 

+ Audio-Technica Launches BP3600 Immersive Audio Microphone [Steph Beckett]

+ Jabra Launches Speak2 Speakerphone Range With Voice Level Normalization [Maggie McIntyre]

+ Utelogy Joins Barco ClickShare Alliance Program [Gary Kayye]

+ Marshall Electronics Now Shipping NDI HX3 Broadcast Cameras [Steph Beckett]

+ SAVI Controls Releases Update to SAVI 3 Platform [Gary Kayye]

+ AVer Information Announces Collaboration With Lenovo and Yamaha Unified Communications [Maggie McIntyre]

+ Magewell Debuts New Single-Channel Eco Video Capture Card [Gary Kayye]

 

INDUSTRY NEWS

 

+ Planar Launches EduCare Program — Available to K-12, Colleges and Universities [Gary Kayye]

+ Philips Digital Signage Announces Network of PPDS Studios [Gary Kayye]

+ Commercial Integrator Expo Partners With NSCA for 2023 Show [Steph Beckett]

+ NCSA Announces 2023 Excellence in Business Award Recipients [Steph Beckett]

+ SDVoE Academy Courses Now CTS RU Certified [Steph Beckett]

+ Powersoft Adds Thomas Howie as Business Development Manager in US [Steph Beckett]

 

CASE STUDIES

 

+ Adele Uses L-ISA Technology to Create ‘Sense of Intimacy’ [Maggie McIntyre]

+ Scalable Display Technologies Outfits CANA Craft Cannabis With Short-Throw Projector Solution [Steph Beckett]

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