Volume 18, Issue 1 — February 16, 2024

RaveRental — Volume 18, Issue 1 — February 16, 2024

February 16, 2024 | Volume: 18 | Issue: 1

Howdy! I hope you’re all prepared to have an excellent Friday! Check out Mark Coxon’s piece on how he categorizes the many, many product releases that happen during every trade show. Hint: Not all of them are transformative for the industry. Some are just competition for … competition’s sake? Money? Etc. Etc. Read the full column here.

P.S. Check out our full ISE 2024 coverage by visiting our microsite! We have 2,100 videos for you to choose from and watch. Enjoy!

— Steph Beckett

COLUMNS

+ Surviving Spin Season — Categorizing New Product Releases [Mark Coxon]

There is a framework I use to evaluate new products and services (and hopefully cut through the buzzwords and flowery language) in order to determine which ones should be highest on my list. Most new products can be grouped into 3 categories that have varying impact on the industry as a whole.