Volume 16, Issue 19 — October 11, 2019

rAVe Home — Volume 16, Issue 19 — October 11, 2019

October 11, 2019 | Volume: 16 | Issue: 19

One of our team members, Michael, sent us a house listing on Zillow this morning kind-of as a joke. The house was quite odd — there was a pool in the living room, a bathtub next to the bed in the master bedroom, a recording studio with only drums and a re-creation of the Oval Office.

This Zillow posting prompted a 30-minute conversation that focused mainly on one question: "Why do people put things in their houses?"

That then transitioned into how do you, as integrators in the residential space, respond to things like pools in living rooms and recording studios with only drums? Do you "consult" with the client to share the pros and cons of installing random things in houses or do you take their requests and simply implement them?

As an extension, what are some of the most random install requests that you have done? I’m actually really intrigued about this now, so email me and let me know.

Have a great weekend!

–Jacob Blount

COLUMNS

+ Salt Mines, Key Chains and Media: Three Things AV Should Know About HDCP [Christopher Jaynes]

If you are an AV integrator, consultant or simply have to deal with AV room systems — you’ve probably run into the problems that HDCP creates. When you plug your OSX laptop into a wall plate so you can look at your device on the room display and all you see if black — that could be HDCP. So what is it? How does it work? Well — there is no locked salt mine, instead HDCP, a protocol that operates over the cable, is the vault.

+ Structuring Your AV Sales Funnel [Lee Distad]

The AV sales funnel is a useful analogy because it’s necessary to recognize that the sales process is not always linear. Some clients take more time to close and others less. In the case of large deals, there are any number of steps along the way or outside factors that can alternately quicken or delay the final approval.