Volume 12, Issue 9 — May 12, 2020

rAVeDS — Volume 12, Issue 9 — May 12, 2020

May 12, 2020 | Volume: 12 | Issue: 9

Hey, all you cool cats and kittens — how are you holding up? If you’re like me, you’re floundering around, unsure of what things are going to look like a month, three months or six months down the road. Scott Tiner takes a glimpse into the future in his latest column, and gives us an idea of what’s to come. He has particularly interesting things to say about this vertical. In a market that relies very much on touch, what do we do when people don’t want to touch things? We pivot.

Also in this issue, Julian Philips of AVI-SPL writes about the topic of “The Selfish Gene.” In the future we’re facing — where we just want to throw everything out the window and really connect with other humans, maybe the selfish gene isn’t so selfish after all. How does this affect the workplace? Give it a read.

In other news, INFiLED has a new series for outdoor advertising, Peerless-AV partnered with Blue Planet Energy for a new solution, AVI Systems has become a new partner for GPA, plus we have corresponding write-ups of UCC day of our LAVNCH WEEK — ICYMI.

Enjoy!

— Steph Beckett

COLUMNS

+ Necessity is the Mother of Invention [Scott Tiner]

Many of us are approaching our third month of stay-at-home orders (while others on the West Coast are looking at their fourth month). We — or at least I — spend much of our time thinking/dreaming about when this will come to an end so that we can get back to a normal routine. There will never be a “new normal.” That frame of mind will apply to our industry, too. Forward-looking firms are thinking right now about what this new normal will look like, and are beginning their pivot to meet that standard.

+ The Not So Selfish Gene [Julian Philips]

It would appear that the “selfish gene” is not so selfish after all. Although it remains true that survival and reproduction are ultimately the intended outcomes, our genes are being carried by a highly intelligent and adaptable species that realizes that mutual dependency and cooperation is a much more effective strategy than “every man and woman for themselves”; in other words, collaboration is hardwired into our DNA.