Volume 11, Issue 23 — December 10, 2019

rAVeDS — Volume 11, Issue 23 — December 10, 2019
Latest headlines: Scott Tiner on digital signage as a service for higher education, Mark Coson on what he learned at AVEC 2019, plus news from Tripleplay, Visix, Sony and more

December 10, 2019 | Volume: 11 | Issue: 23

 
This has been the decade of the digital sign. And, it’s only fitting that we talk about this now — at the very end of the 2010s decade, too. The term digital signage first appeared on an NEC brochure nearly 20 years ago, but it was really over the past ten years that we’ve see explosive growth. Just look around. Every fast food restaurant, every airport, every shopping mall and nearly every taxi is now outfitted with digital signs. And, let’s face it, we all saw it coming.

But, what we didn’t see is how influential digital signage would be in places it was never never expected. Like? Well, Zoom added a cloud-based digital signage system to their videoconferencing systems such that, when a meeting isn’t in use, you can throw signage content on the screens, automatically. Visix, Crestron and Extron all collectively invented the room sign market and, voila, those are digital signage-enabled too. Our phones? Aren’t those all personal digital signs now? Yep!

I’ve been saying for a half-dozen years or so that the future of advertising is digital signage. And, it will be. No one’s watching TV ads anymore — if they can either afford to buy out of them — or they watch Netflix, Disney+, AppleTV+, HBO or Showtime, all networks without linear ads. And, the ad industry is finally noticing. DOOH (digital out of home) spending is expected to triple over the next three years — where is that money coming from? Simple, it’s shifting from TV commercials to signage. So, we’re on the cusp of something big.

And, as much as the 2010s were the decade of the digital sign, you ain’t seen nothing yet! The 2020s are going to see massive growth in digital signage and, dare I say, we’ll be a $50B or even a $60B market by 2030. You can count on it.

–Gary Kayye

COLUMNS

 

+ DSaaS: An Opportunity in Higher Education [Scott Tiner]

I always try to put forward ways that companies can partner with schools to provide value for all parties. As many people know, one area that I have struggled with in this aspect is AVaaS. As I thought more and more about this, however, I have come up with an area that would be perfect in higher education for aaS. That is DSaaS (Digital Signage as a Service).

 

+ What I Learned at AVEC 2019 [Mark Coxon]

Earlier this month I had the amazing opportunity to be the master of ceremonies at AVIXA's AV Executive Conference (AVEC). I'm still not sure why they entrusted a room full of leaders and executives to me, but I'm so happy they did because I had an amazing experience. Why was it amazing? Well, for one, unlike trade shows, the emphasis of the conference wasn't on products. Yes, many manufacturers sponsor the event, and many attend as well, but the content is not product-focused at all, and rather focuses on the business strategy side of AV as opposed to the technical execution of projects.

PRODUCT NEWS

 

+ Tripleplay Intros PLAY3R-P1 4K Media Player [Sara Abrons]

+ Visix Ships Version 3.8 of Its Connect Meeting Room Sign [Gary Kayye]

 

+ Sony Electronics Introduces TEOS Workplace Management Solutions [Gary Kayye]

+ dnp Intros New "Floating" Version of dnp Supernova XL Projection Screen [Sara Abrons]

INDUSTRY NEWS

 

+ Making Deeper Connections at ISE 2020 [rAVe Team]

TECH ROUND-UP

 

+ Seven Tactics QSRs Can Employ to Improve Their Digital Signage Technologies [Restaurant Technology News]

 

+ Why Outdoor Advertising Right Now is Like the Internet of 15 Years Ago [Digital Signage Connection]

+ What To Think About When Looking For Outdoor Displays [Sixteen:Nine]

+ 10 takeaways from a decade of DOOH [Campaign]

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