Adding the proprietary Thinaire mobile engagement platform will enable CEN’s animated digital posters and experiential displays to serve as launch pads for dynamic mobile advertising and experience-based marketing campaigns for ad agencies, DOOH buyers and theater owners. CEN has begun a phased rollout of Thinaire’s mobile consumer engagement capabilities across its fully integrated, DOOH advertising network in theater lobbies in North America.
The Thinaire-enabled CEN digital displays will seamlessly integrate and communicate through Internet of Things (IoT) technologies – such as Near Field Communication (NFC) tags, beacons, audio and video – to provide deeper brand engagement by wirelessly connecting to consumers’ mobile devices at a moment of interest. Advertisers and marketers can monitor and analyze consumers’ responses around their displays in a single or multiple locations, providing maximum impact for their campaigns.