48-Screen “Social Tree” In Singapore

rAVe Team

14 years ago

This is a little after the fact – and I vaguely remember seeing a Tweet over the holidays about it – but nonetheless, here is word about a nice project in Singapore developed to promote the Heineken beer brand.

The Social Tree was an 11-meter tall faux Christmas tree erected under a canopy at Singapore’s Clarke Quay. There were 48 LCDs all synced together running content and what I assume were hand-selected posts from a dedicated Facebook page. The event ran for a little more than a week, shutting down Dec. 26.

There is a photo gallery here: http://www.socialtree.sg