48-Screen “Social Tree” In Singapore

January 19, 2012 - DS Digital Signage, rAVe [PUBS],

This is a little after the fact – and I vaguely remember seeing a Tweet over the holidays about it – but nonetheless, here is word about a nice project in Singapore developed to promote the Heineken beer brand.

The Social Tree was an 11-meter tall faux Christmas tree erected under a canopy at Singapore’s Clarke Quay. There were 48 LCDs all synced together running content and what I assume were hand-selected posts from a dedicated Facebook page. The event ran for a little more than a week, shutting down Dec. 26.

There is a photo gallery here: http://www.socialtree.sg

Rants and rAVes — Episode 1022: Join Us at the D=SIGN Happy Hour With Dave Haynes

The famed Sixteen:Nine Happy Hour is coming back — at the AVIXA and DSF D=SIGN Digital Signage Conference! In the meantime, check out this videocast with rAVe’s Gary Kayye and Sixteen:Nine’s own Dave Haynes, chatting about the state of the digital signage market, too! It’s worth the watch! Space for the happy hour is limited to 300. Don’t miss it — register here: https://www.eventbrite.com/e/dsign-happy-hour-hosted-by-avixa-and-sixteennine-registration-128767987517 Podcast: […]