Digital Signage Expo 2018 to Present “How to Accurately Measure Digital Signage ROI”

Digital Signage Expo (DSE) announced today that Richard Ventura, Vice President of Strategy for NEC Display Solutions, will present a session at DSE 2018 titled, “How to Accurately Measure Digital Signage ROI.”

This general conference session is part the Digital Signage Fundamentals Seminar Program at DSE 2018 designed specifically for end users, AV professionals, systems integrators or anyone considering creating a digital communications network.

To be presented by Richard Ventura, Vice President of Strategy for NEC Display Solutions on Thursday, March 29 at 9 a.m., this session will look at the stages in creating a financial analysis of a digital signage solution as well as what tools will be needed in order to best understand and analyze the findings. In the end, the goal will be to arm attendees with the tools needed to make their solutions successful.

Attendees will learn:

  • How to formulate an understanding of the tools needed to create an ROI/ROO of your digital signage system.
  • How to develop a step-by-step process to create an ROI/ROO understanding within an organization.
  • What to do when an ROI/ROO does not support a project.

“It depends on what your objective is regarding the digital signage installation,” said Mark Geiger, Advertising Sales Manager of Products and Services for the Georgia World Congress Center. “We use our digital signage network to inform customers and guests. Additionally, we use the same signage to sell advertising and sponsorship.”

“ROI versus ROO depends on your situation,” said Daniel Orme-Doutre, media dolution srchitect for Microsoft. “ROI is not a factor in internal communications here or with our deployments. We can’t easily show that a display worth x dollars will get x dollars of usage out of it since our usage isn’t driven monetarily.”

To read why DSE Advisory Board members feel this to be an important topic, go here.

Registration for DSE’s Thursday, March 29 Fundamentals session, “How to Accurately Measure Digital Signage ROI, or any of the DSE 2018 educational conference seminars, which are sponsored by Broadsign and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online here.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (, a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (, rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at