ZetaDisplay has entered into a new partnership agreement with KFC Netherlands and Belgium and BOOSTR Agency, an omnichannel CRM and order management platform. The partnership will deliver digital signage solutions to more than 100 KFC restaurants in the next 12 months.
ZetaDisplay has worked with KFC since 2015 with its webOS solution supporting the delivery of digital communications and campaigns in its restaurants in Nijmegen, Arnhem and Almere. BOOSTR Agency has been working with KFC since 2020 and delivers the execution of the marketing communication in and around all restaurants in the Netherlands and Belgium for both the head office and the individual franchise partners. This partnership will see KFC’s Digital Signage estate expanding to include new and remodeled restaurants across the Netherlands and Belgium.
For internal communications, the staff area of most restaurants will feature additional signage for “Crew TV,” which serves as KFC’s internal news network and communication channel. Each restaurant will feature six screens as digital menu boards, and tests are underway at several restaurants with external-facing window digital screens aimed at passers-by.
“The Digital Technology team at KFC Northern Europe has ambitious goals around the guest experience in and around KFC’s restaurants,” said Richard van Beeren, senior digital technology manager, KFC Northern Europe. “BOOSTR Agency is a strategic partner in this regard, integrating the various objectives, techniques and sub-contractors, including ZetaDisplay’s Digital Signage solutions. In partnership with BOOSTR Agency, we have laid out a challenging roadmap to bring the digital transformation and integration at KFC in a big way.”
“The digital customer journey that ZetaDisplay has developed for KFC, based on years of experience, fits perfectly with BOOSTR Agency’s vision and strategy,” said René de Jong, marketing and sales director, ZetaDisplay Netherlands. “We are very much looking forward to this collaboration and will continue to challenge each other in order to best serve the customer.”
“Together with KFC, we defined a vision of the in-restaurant customer journey with which we entered the market,” said Bart de Kool, managing partner at BOOSTR Agency. “ZetaDisplay came out on top with competitive pricing, but above all a very strong innovation and integration pipeline that allows us to immediately execute the transformation we have in mind. We are very much looking forward to boosting KFC’s results.”