New from Sony – The world’s toughest and fastest SD card – the TOUGH specification UHS-II SD card. These cards are designed to keep images safe in any shooting environment, combining the world’s fastest read and write speeds with an ultra-rugged design that is bend-proof, drop-proof to 5 meters, water-proof and dust-proof.  The new cards are 18 times stronger than SD standard (180N compared to 10N rating) to guard against bending and dropping, and use the world’s first monolithic structure with a completely sealed one-piece molding that leaves no empty space in the card and prevents dust or debris from entering. The SF-G TOUGH series of memory cards will be available in 32GB, 64GB and 128GB capacities with write speed of up to 299MB/s & read speed of up to 300MB/s. Available in 32GB, 64GB and 128GB capacities.

UHS-II SD G Series – Total reliability and enhanced durability.  With up to 300MB/s read and 299MB/s write speeds, the UHS-II delivers unparalleled performance. Provides file rescue downloadable software helps recover files accidentally deleted. Sony’s high speed memory cards were built for perfect compatibility with the powerful imaging devices used by serious photographers and professionals and are tested under tough shooting conditions and deliver reliable performance wherever you are.  Available in 32GB, 64GB and 128GB capacities.

CFast G Series  – Designed to meet the needs of professional photographers and videographers, the G Series CFast memory cards are available in three capacities responding to the ever-increasing capabilities of high end DSLR and 4k cinema-grade broadcast cameras. Professional photographers demand faster speed for continuous burst shooting of higher resolution images including RAW and CFast memory cards deliver up to 510MB/s write speed.  Efficient workflow is also essential and with up to 530MB/s­1 read speed, Sony’s G Series CFast dramatically reduces the time it takes to transfer RAW files, long 4K video footage and high-resolution images to a PC.  Available in 32GB, 64GB and 128GB capacities.

XQD G Series – With blazing fast writing speed to leverage the maximum performance of camera, XQD cards enables continuous shooting of up to 200 RAW images. With a shorter buffer clearing time, XQD cards can keep up with the shooting speed of the camera, you will capture more decisive moments in multiple bursts of continuous shooting. Up to 440MB/s transfer speeds and up to 400MB/s write speed. Get the most out of burst shooting – capture up to 200 frames in RAW format in continuous shooting mode. Available in 32GB, 64GB, 128GB and 256GB capacities.