Xilica Announces Changes to Distribution in Nordics

Matrix Xilica Benum

Toronto, Canada / March 19, 2024 — Xilica, a provider of collaboration products that help unlock the power of human connection, has announced changes across its distribution network in the Nordics, appointing two new sole distributors: Matrix Sales ApS for Denmark, and Benum Sweden AB for Sweden. There is no change to distribution in Norway, with long-time partner, First Audio A/S, continuing to represent the brand.

“We’re very pleased to be strengthening our distribution network in the Nordics with the appointment of these two new partners,” said James Knight, CEO, Xilica. “Customers in Denmark and Sweden will benefit from responsive, knowledgeable technical support and application engineering, and the ability to easily integrate Xilica room systems with a range of high quality third-party brands. We are very much looking forward to working with Matrix and Benum to develop the Xilica brand in their markets.”

With IT-centric audio solutions for the modern collaboration space, Xilica’s portfolio of digital signal processors, network endpoints, user interfaces, and speakers offer integrators the ability to deploy installed audio systems end-to-end using Category cable, PoE and standard network infrastructure, with little to no proprietary setup. Working alongside key alliance partners from across the audio and video spectrums, Xilica products extend to deliver the full room solution for conference spaces, classrooms, and government applications while adhering to IT standards.

Matrix Sales, based in Copenhagen, is a leading distributor of audio, video and lighting brands to the Danish market, including Shure, L-Acoustics, Visual Productions, Tannoy and Netgear, covering the pro audio, integrated systems and lighting segments with its expansive team. Benum Sweden is based in Stockholm, and serves the Swedish AV market with its range of audio and video products from brands including Shure, Adamson, Allen & Heath and Powersoft, backed by dedicated training and support.