BrightSign announced that digital transformation consultancy Publicis Sapient has fully optimized “Premise”, its digital in-venue platform, on BrightSign’s XD and XT media players. Premise is Publicis Sapient’s fully adaptable, in-venue experience enablement platform, delivering digital signage management capabilities with real-time analytics and A/B testing capabilities. For more than a decade, Premise has been enabling data-driven, immersive experiences on digital menu boards, self-service kiosks and endless aisle applications — helping organizations of all sizes deliver the right message to the right customer at the right time, every time.

“The brilliance of Premise lies in its flexibility to deliver data-driven, contextual and personalized customer experiences in real time,” said Jackie Walker, capability lead for Premise at Publicis Sapient. “To deliver these experiences seamlessly, we need the very best hardware. Optimizing our ecosystem on BrightSign’s media players ensures a high-quality customer experience and reliable, real-time content delivery.”

Real-time data integration is a key element of how businesses such as quick-serve restaurants, hotels and retailers deliver personalized customer experiences. The COVID-19 pandemic has further accelerated this requirement as businesses adapt to consumer behavioral changes and increased digital adoption. Premise uniquely addresses these needs, providing tools to build intelligence into every aspect of the in-venue customer experience. BrightSign’s media players simplify the distribution of content to various endpoints to ensure businesses deliver personalized customer experiences in real time.

“Premise sets a new standard for how businesses can synthesize data to enrich the customer experience,” said Jeff Hastings, CEO of BrightSign. “We’re pleased to cement our partnership with Publicis Sapient even further as the preferred media player provider for the Premise platform.”

In addition to Publicis Sapient optimizing Premise for BrightSign media players, the company is also partnering with Global Display Solutions (GDS) for indoor and outdoor LCD screens deployed in drive-thru menu boards and other digital signage applications. With a strong commitment to open architecture and comprehensive sensor-based diagnostic monitoring, the integrated BrightSign/GDS hardware delivers a high-reliability solution with significant benefits in ease of operation.

An earlier version of this story incorrectly stated that advertising agency Publicis Groupe had optimized its in-venue platform with BrightSign’s media players. It has been updated to correctly identify Publicis Sapient.