Charlotte, NC – July 7, 2015 – WirepathTM has rebranded their bulk wire family from Binary to Wirepath. With over a hundred products to choose from, this line features exclusive Reelex® technology, durable water-resistant packaging, and more, putting an innovative and refreshing spin on a necessary tool for any jobsite. Wirepath is a brand division of Charlotte-based SnapAV, a designer, manufacturer and exclusive source of more than 1,800 electronic home solutions for residential and commercial channels.

“We designed the Wirepath brand based on installer feedbac k,” says Lisa Pienta, Category Manager for Wirepath Bulk Wire. “These days, homeowners have punchdowns of landlines, cable and satellite boxes, plus network and streaming devices. Having the right foundation for that equipment is critical to their success.” As a result, Wirepath built the brand from the package up. Its new box is made of thick, water-resistant cardboard, and has reinforced handles so an integrator can take it around the job site with ease.

Wirepath also features patented Reelex® technology in order to prevent snags, tangles, and kinks, providing an easy out-of-box pull so an installer can work quickly and efficiently. “When you’re working in the field, you need to know that your most basic gear won’t let you down,” added Pienta. “Our redesign solves for some of the most frustrating issues an installer can have.” While other bulk wire packages might coast on the idea of form over function, Wirepath bulk wire decided to go a step further to improve the integrator experience. It helps you get the job done.

Wirepath Bulk Wire is available for sale at snapav.com.