Wireless Ronin has partnered with Custom Channels, a business music service provider, to offer a new customized digital music solution to companies that integrate with its market-leading RoninCast software platform.

The digital music solution creates customizable playlists that integrate various aspects of a company’s brand, creating a unique and unified experience across multiple locations. The solution is fully optimized for the commercial environment, with streaming, high-quality digital sound delivered at a consistent volume from song to song, with custom “between the songs” branding and messaging.

The service will be managed by Wireless Ronin’s RoninCast software platform and offered as an enhancement to its dynamic solutions. Pairing digital marketing Custom Channel’s music services with Wireless Ronin’s RoninCast software creates a unique and contextually relevant customer experience. Custom Channel’s unique offering allows marketers to engage patrons by delivering relevant music feeds to each location, tuned to its specific theme, demographics, traffic volume and ambiance objectives. Marketers can also continue to engage the patron off-site with a fully branded online player for their website.

Wireless Ronin worked closely with Custom Channels to develop 30 unique music channels for a broad range of companies and atmospheres. They include a variety of popular music genres, from classical and blues to jazz and modern rock. The marketer can also blend a mix of channels to create a truly custom channel of its own. As with RoninCast’s visual capabilities, the integrated solution offers audio day-part capabilities to automatically select playlists that set the appropriate mood for the time of day – having relaxing music in the morning with more energetic music in the afternoon.

Here’s the full release: http://www.wirelessronin.com/page/1/Custom-Channels.jsp?utm_source=Wireless+Ronin+News+Alert