Williams AV Signs Audiologic Ltd. For Distribution Partnership


Williams AV has signed on UK-based Audiologic Ltd. for a distribution partnership covering the UK and Ireland beginning Jan.1, 2024, and the company’s Digi-Loop hearing loop products will once again be available in the UK and North American markets beginning January 2024. The company says the change in distributors and reintroduction of Digi-Loop into key markets is part of Williams AV’s growth strategy, which includes taking a more direct, in-market sales and support approach and accelerating the development of new and existing product offerings.

Over the past three years, Williams AV and Ampetronic have cross-promoted their products in North America, the United Kingdom and Ireland, delivering best-in-class assistive communication solutions to systems integrators, distributors and resellers. However, Williams AV, in pursuit of accelerating its growth trajectory, says it has opted to conclude its distribution agreement with Ampetronic as of Dec. 31, 2023.

Williams AV claims it is coming off three consecutive years of record performance.

“We have witnessed robust demand for assistive listening and communication products. By making this strategic distribution change now, we aim to accelerate the development of new and existing products, focusing on expanding our Digi-Loop hearing loop product portfolio,” said President of Williams AV Brad Kautzer.

This announcement officially marks the reintroduction of Digi-Loop hearing loop products into the North American and UK markets. Initially introduced in 2013, Williams AV says the Digi-Loop was the first D-Class hearing loop amplifier equipped with DSP, network controls and Dante capabilities.

“We recognize further opportunities to enhance accessibility and engagement for individuals with hearing loss through hearing loops and other technologies. Our engineering teams are actively designing full-featured, cost-effective additions to the Digi-Loop product portfolio to make hearing loops even more accessible to various venues. We eagerly anticipate unveiling the latest additions to our hearing loop portfolio at ISE 2024,” Kautzer said

Audiologic Ltd. joins Williams AV’s growing list of international distributors who sell and support the product line. Formerly a sub-distributor of Williams AV products, the company claims Audiologic Ltd. is a value-added distributor known for its expertise in design and project support for integrators, installers and architects.

“We are thrilled to be a Williams AV partner. We share the same passion for providing best-in-class solutions to our customers, and this partnership allows us to continue offering a broad range of assistive communication products,” said Andy Lewis, managing director at Audiologic.

Williams AV says its global support network is further bolstered by its international technical sales managers based in the UK and Singapore, in conjunction with the US-based TechBlue design and support services team.

“We anticipate strong demand for assistive communication products in hearing loops. We have a full docket of products in development, and our distribution channel is well-positioned with years of experience. As we enter the new year, we are well-equipped to foster growth in our channel partner’s business while helping people experience clear, intelligible communications in all they do,” said Kautzer.