Williams AV Announces Partnership with MIPRO in Distribution
Williams AV, the leader in assistive communications technology, announced that MIPRO Germany GmbH has joined their international distribution network. MIPRO Germany will represent Williams AV’s complete line of commercial AV products in the German market.
Williams AV has seen increased demand for its products in Europe recently, with interpretation events and tours rebounding and key competitors discontinuing infrared and tour guide offerings.
“The team at MIPRO Germany has a wealth of knowledge of the AV industry and will be a key partner to help support and grow the German market,” said Per Persson, VP of International Sales at Williams AV. “Their experience, especially in the tour, interpretation, and intercom markets, aligns well with our product offerings. I’m very excited to further expand our footprint in this key market, where there is already a high awareness of assistive communication.”
Hartmut Reichert, managing director of MIPRO Germany, added: “I am excited about Williams AV’s partnership with MIPRO Germany. The Williams AV product range expands our offering in wireless solutions in RF as well as in IR technology. As a business, we always look to partner with high-quality, reputable brands that deliver professional services to our respective clients. This partnership will enhance the customer experience and add value to our clients. We are looking forward to growing the relationship together.”