We Want ISE 2021 to Happen, Don’t You? An AV Debut in Barcelona
Planning for Integrated Systems Europe (ISE) 2021 is well underway — the 17th year of ISE will take place at its new home at the Fira de Barcelona, Gran Vía, Feb. 2-5, 2021. The exhibition center plans to reopen for business in September. This will follow the successful completion of a collaboration with risk-mitigation consultancy AON and the Hospital Clinic of Barcelona, which will determine the specific security criteria for holding B2B events at the venue later this year.
Over 850 technology and solutions providers have already committed to participate at ISE 2021. This represents a 5% increase in the total floor space booked for the 2020 show. Over 55,000 square meters of exhibition floor space has been confirmed for nine dedicated technology zones. The nine zones are Audio, Broadcast and Content Creation (new), Digital Signage & DooH, Education, Live Events (new), Residential, Smart Building, Unified Communications and VR/AR/XR.
A significant development for ISE 2021 is the strategic partnership with The Next Web (TNW), a technology media brand with extensive reach among global start-ups and technology businesses in general. In conjunction with ISE, TNW will present Growth Quarters — four days of keynotes and presentations addressing all aspects of business growth and scale-up, presented by inspiring technology innovators and experts. TNW will also show Fast Lane, where start-ups create solutions that address specific “pain points” within AV businesses.
A five-day solutions-themed series of 14 conferences will cover a wide range of topics including digital signage, design and build, control rooms and XR. The program has been devised in association with ISE co-owners AVIXA and CEDIA. Both associations will also produce their own dedicated series of training sessions and themed events.
ISE will also be developing the show’s digital reach to help engage with a bigger audience than ever before. This will include a wide selection of cross-platform live ISE content, along with other engaging digital opportunities to help attendees connect with technology innovators and hear from thought-leader experts.
ISE 2021 will take place at the Fira de Barcelona, Gran Vía on Feb. 2-5 2021.