Vitec Imaging Solutions announced it has agreed to acquire Audix and its affiliates. The deal is expected to close shortly. The acquisition continues Vitec’s mission to marry great audio with great video for all types of creators.
Audix is a microphone brand for studio and live performance audio based in Portland, Oregon. The brand focuses on professional vocal and instrument microphones designed for studio, commercial and live applications with cutting-edge audio technology designed and manufactured in the U.S. The Audix team and facility in Oregon will become Vitec Imaging Solutions’ Audio R&D Centre of Excellence, enabling the acceleration of in-house microphone product design, development and manufacturing across all Vitec audio brands. Vitec’s audio capture strategy is now structured around three core brands that cover all growth segments of the $1 billion microphone market.
Under the global umbrella of Vitec Imaging Solutions, Vitec will add sales, marketing and e-commerce capabilities to develop the U.S. brand worldwide with a primary focus on fast-growing wireless applications. Audix will open its state-of-the-art manufacturing facility in the U.S. to the rest of Vitec’s audio brands, ensuring the innovation is applied across the entire audio portfolio to the benefit of all Vitec brands’ users.
The Rycote brand is dedicated to the broadcast and production segments where it’s trusted by professionals for market-leading windshields, shock mounts and handling protection systems. While Rycote windshields and mounts will continue to be made in the U.K., Rycote’s broadcast microphones will benefit from the additional manufacturing facilities in the U.S. This will enable an extended range, further enhance product performance and better serve the U.S. market.
The JOBY brand is the largest volume offering, servicing the 40 million monetizing social media influencers to whom audio quality is critical. The JOBY microphone range is expanding later this month with new additions, including professional on-camera mics and innovative solutions for podcasters and gamers. The development of JOBY microphones will move to the U.S. to accelerate the innovation process in the largest content creator market.