VITAL, a Custom Integration centric business coaching and software company newly acquired and rebranded (previously Vital Management), is pleased to announce the first step in their growth plan with the hiring of industry veteran, Lawrence Davis, as VP Business Development.

Lawrence Davis has held executive roles at some of the CE industry’s top brands.  His most recent position as VP Supplier Relations for Portal, where he helped take the company from a start-up to profitable within a five-year period. His other roles included VP Sales and Marketing at Atlantic Technology, VP Sales at Artison, NSM at Monster Cable, and VP of Retail Development at Bang & Olufsen America.  His successful tenures, industry relationships and connections nurtured over four decades are noteworthy.  Davis will report to Matt Bernath, VITAL’s President.

VITAL supports custom installation businesses, enabling them to Profit.Grow.Prosper.™ with standards, metrics, coaching, collaboration, performance, and value-creation. VITAL’s proven process, practices, and people deployment methods, The VITAL Method, have had a huge impact on over 400 CI companies. VITAL is part CFO, part mentor, part accountability coach, part process instructor, and fully All-In on their client’s business success.

“I’m excited to be part of the VITAL Team, I’ve devoted most of my career to helping dealers grow, profit, and prosper, and that’s what the VITAL Method does. I’m looking forward to spreading the benefits of VITAL to a much broader segment of the CI channel, both dealers and manufacturers alike,” commented Lawrence Davis.

“I am thrilled to have someone as seasoned and well known at Lawrence as our VP Business Development,” says Matt Bernath, VITAL President. “Our plan from day one was to scale up, grow to assist more CI dealers, and build our team as we grow with more talented people. The VITAL Method works and is scalable to cover the needs of the entire CI channel over time.”