Visionary announced the appointment of David Lawrence as western regional sales manager. In this role, Lawrence will be responsible for developing and managing strategic business relationships throughout the western United States, encompassing Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming.

Lawrence joins Visionary with more than 20 years of proven success in sales leadership, operations management and business development within the professional audiovisual industry. He most recently served as vice president of sales at The Farm AV, where he spent nearly 12 years in a leadership capacity. His tenure at The Farm, and consequently Midwich, was instrumental in shaping the company’s growth trajectory and he is widely recognized for cultivating deep, enduring relationships with AV professionals and integrators across the region. Lawrence’s career also includes key account management roles with Mitsubishi and Electrograph, where he developed a strong foundation in AV technology solutions and customer engagement.