Victrola, the leading vinyl record player manufacturer of turntables and music-related products in the home for more than 115 years, announced its new partnership with ProSource, a cooperative, member-governed, not-for-profit group representing more than 600 custom integrators and specialty retailers. This important agreement is the first of its kind for Victrola, which features the company’s recently launched, award-winning Victrola Stream Carbon high-performance turntable, certified by the Works with Sonos program, providing ProSource members the ability to offer its consumers a fully integrated solution for playing vinyl with their Sonos systems. In addition to the Victrola Stream Carbon, a full range of newly launched audio products will be available for ProSource members.

“Over the last few years, Victrola has been innovating on behalf of music listeners around the world. These innovations have led to new products in our assortment that are a perfect complement to an audio specialty dealer, or to a custom integrator’s stable of offerings. For us, this means we are doing business in new channels, and it is extremely important to be serving these new relationships in the most supportive and authentic way possible, which is why we partnered with ProSource. For me, Prosource has always been about building the best relationships possible between Vendors and Dealers so that both can deliver an untouchable consumer experience,” said Scott Hagen, CEO of Victrola. “We are thrilled to ink this partnership and get started with the introduction of our new Works with Sonos turntable, the Victrola Stream Carbon. We can’t wait to get the product into ProSource members’ hands and out into homes!”

Jim Pearse, President of ProSource, added: “The ProSource team is always looking for unique products to help our members grow their business. Reviewing the unique products the Victrola team has developed, it was clear that they have hit the mark. We are proud to add the Victrola brand as a ProSource vendor. The Victrola Stream Carbon turntable’s Sonos integration makes it a perfect add-on to all Sonos systems.”