In the age of the growing hybrid workspace, the ProAV industry is responsible for more than just product fulfillment. Digital content services, specifically for media player technology, have become increasingly popular and necessary for user success, facilitated by company-offered installations and trainings.
Historically, digital content services have often existed separately from product fulfillment, acting as additional product assistance available upon request from dealers on behalf of their individual consumers. By updating service programs available to these dealers and assigning particular SKUs associated with specific product services, there is an increased awareness and accessibility regarding value-added services compared to the expectation that dealers will reach out for offerings on their own.
“Our digital signage content creation services never had a close alignment with the products that we sell, and they operated in their own separate silos,” explained Cory Allen, Almo director of ProAV installation services. “We’re bringing everything together from a hardware perspective, with a solid association between the hardware and the services that we offer.”
Trending services include basic and advanced media player setups, training on back-end programs, and digital signage content creation. By providing users efficient access to trainings on how to use the system themselves, these services help create product experts within various organizations and give control to the consumer.
In fact, Allen noticed an increased popularity in trainings rather than traditional installation services following the widespread transition to a hybrid workspace. By encouraging consumers to participate in trainings, hands-on trainings assist users in becoming more knowledgeable about their technology.
“Many people work remotely, and most training techniques greatly serve the remote [and hybrid] function,” said Allen. “Now, there are training opportunities created for people to be more self-serving, and added flexibility is something customers have attached to more.”
Despite the existing success of more direct service offering processes, Allen anticipates that the popularity of these particular SKUs, specifically for consumer training, will only become more of an industry standard.