USSI Global has added an experienced AV and digital signage professional to its leadership team. Christina Murgo joins USSI Global’s Digital Signage and Technology Group as director of sales and business development effective immediately, leading a new initiative to bring the company’s enterprise-level project management model to a broader customer base. She reports to Chief Revenue Officer Amanda Flynn.

USSI Global says its approach to project management covers an entire spectrum of services that brings the world’s largest digital signage projects to life. The company’s structure positions it as among the few that can manage the many responsibilities and challenges that come with multi-site digital signage networks, from site planning, permitting and preparation to the procurement, installation and long-term maintenance of equipment. Throughout each phase, USSI Global also manages all logistics across shipping, scheduling and commissioning timelines, sustained through global warehousing operations, skilled field technicians and a 24/7 call center.

Murgo is tasked with applying USSI Global’s proven model to meet the needs of medium-to-large digital signage networks that can benefit from a turnkey approach. That includes developing custom service plans and select value-added services that align with the capital budgets of each customer and preserve the long-term integrity of the technology and infrastructure. Murgo’s 25 years of experience across diverse roles with NEC, Scala and AVI-SPL provide the foundation for success in an exciting role.

“My primary goal is to open new avenues that generate business opportunities with customers that operate on a smaller scale,” said Murgo. “That includes regional retail and restaurant chains with several hundred sites that may not be familiar with USSI Global, and other digital signage verticals that the company has traditionally not served. In addition to developing custom plans that appeal to a broader customer base, we’ll build visibility and expand clientele through strategic partnerships that introduce USSI Global to a wider audience.”

“Christina brings a wealth of knowledge and a proven track record of strategically capitalizing on untapped market opportunities and transforming innovative concepts into profitable realities,” said Flynn. “Her impressive career includes roles with leading CMS manufacturers, service providers, and integrators, where she excelled in driving business growth and forging robust relationships across the US, Canada, and UK. We are thrilled to welcome Christina to the USSI Global and look forward to her contributions.”