Uniguest announced today that it has acquired Norwegian company Otrum AS, a digital engagement provider to the hospitality industry.

Founded in 1985, Otrum AS delivers interactive TV and digital signage solutions that allow for audience engagement through any digital surface and boasts over 2.5 million users per month. Uniguest Chief Executive Officer Jeff Hiscox said, “Otrum is a superb addition to our business, a technology and a team we have been hugely impressed with over the years … As we carefully integrate Otrum into our business, we will explore opportunities to extend the reach of our entire offering into our combined client base, enhancing our solutions and our customers’ experience with us.”

Stein Surlien, CEO at Otrum AS, will stay on with Uniguest after the acquisition. Uniguest is a portfolio company of Atlantic Street Capital and adding Otrum to the Uniguest organization marks its first acquisition of 2022, following acquisitions of JANUS Displays, Sagely, UCView, Volara and Planet eStream in 2021.