By Paul Flanigan

The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go tohttp://www.digitalscreenmedia.org.

Sony, Toshiba, and Hitachi have put together their techno-wizardry to come up with ultra-thin displays that can be used pretty much anywhere, even in car dashboard displays.

I find this absolutely fascinating. One of the ever shifting challenges with screens is… well… the screen. Wireless connectivity is conquered. And we’re seeing more and more application of wireless power in various formats. But the screen itself remains what it is with the world adopting a wide-screen aspect ratio.

What place does this have in our world? Imagine in retail, where so much time and effort is being put into the design aesthetic of the space. Traditionally, screens were added onto fixtures, or at best fixtures were constructed with screens in mind, but often with standard shapes, sizes, and depths. Too often we see situations where the screen seems like an afterthought.

Now imagine putting this on any surface, even or uneven, with any size, capable of amazing definition and clarity. Imagine how soon in the design phase of an experience that digital screens now live – way sooner than ever before, because they could have the physical properties of printed signage (posters, paper, etc.)

Very cool indeed.