Transforming an Infographic Into Compelling Digital Signage Content

ds-cafe_booths-0112What better way to get people to donate blood and create awareness of the importance of blood donation than via digital signage? Internal communications within the four walls of a hospital or clinic can encourage and inspire people to give the gift of life this January through volunteer blood donation. (This video on blood donor awareness month illustrates how an infographic can be transformed into compelling digital signage content. — Ed.)

Every three seconds someone in the United States needs a blood transfusion, and approximately 38,000 units of red blood cells are needed every day. Trauma victims, surgical patients, and people receiving treatment for leukemia, cancer, or sickle cell disease may need blood transfusions.

Via digital signage, hospitals can bring the issue of the importance of blood donation to the forefront by letting people know what to expect when they donate, explaining the criteria for donating blood, alleviating any anxiety viewers may have and driving people to participate by communicating dates and locations. Having access to a clinically credible digital signage content library is the key to making this happen in real time, as well as being able to ensure frequent content changes throughout the month to keep messages fresh and inviting.

Video testimonials from people who have donated blood or even messages with photos from laboratory directors, chiefs of surgery or blood bank managers can speak directly to your audiences about the critical importance for continual and voluntary blood donation. If you are a hospital or other healthcare facility, get the word out via digital signage and bring people in.

Kara Tarantino is the director of marketing for Vericom, whose communications solutions include ChannelCare healthcare digital signage, a comprehensive web-based system including LCD monitors, health content library, on-site technical survey, turnkey installation, dedicated client representative, and 24/7 support. Tarantino has served in 16 of the 23 years the company has served the healthcare industry. To contact Tarantino for information related to this article, email her at

This was reprinted with permission from Digital Signage Connection and originally appeared here.