TiVo announced that they have teamed up with Amazon to provide consumers with the ability to purchase physical products from Amazon.com on their TV sets, using the TiVo remote control. With this new Product Purchase feature, television advertisers will have the unique ability to market products sold through Amazon.com on any broadcast or cable network, any TV show, or via any of TiVo’s extensive interactive advertising features.

Consumers will also be able to use TiVo’s Universal Swivel Search to explore and buy products associated with their favorite shows, movies, actors, and directors, directly from the TV and also using the remote. Upon selecting a product, users will have the option to complete the purchase immediately or add it to their Amazon.com shopping cart for later checkout. Shipping and tax will be automatically calculated and shown to the user before final confirmation.