Tightrope Media Systems Expanding Screenweave Mobile Viewing Platforms resizeimage 3 1Tightrope Media Systems is expanding its Screenweave mobile and OTT apps to bring community media organizations’ live channels and on-demand programs to an even wider range of viewing platforms. Complementing existing Roku and Apple TV support, a new Screenweave app brings content from Tightrope’s Cablecast Community Media platform to Amazon Fire TV devices. Screenweave apps for Android TV devices as well as Android and iOS smartphones and tablets will follow in the coming months.

Screenweave apps work seamlessly with Cablecast broadcast automation servers and the Cablecast Reflect cloud-based streaming services. These servers make public access, education and government (PEG) channels available through OTT media players and mobile devices in HD quality. Viewers can browse categorized collections of VOD clips, search the station’s VOD library for topics of interest and switch between the station’s live feeds.

Extending the Cablecast platform’s “add once, publish everywhere” simplicity, Screenweave requires no ongoing operational effort by station staff. After initial Screenweave configuration – adding the station’s branding, customizing metadata display and defining content categories via keywords – new content added to Cablecast is automatically made available in updated libraries across all OTT and mobile platforms. resizeimage 4 1 Viewers can access content through the standard Screenweave app, which provides a central directory of all Screenweave-powered community media channels and automatically recommends the station located closest to the viewer. The viewer’s preferred station is remembered for subsequent app sessions, going directly to the station’s branded portal. Stations can also upgrade to their own custom-branded, dedicated app, making it easier for their audience to find the station in their platform’s app library.

Publishing through the community Screenweave app is free of charge for Cablecast customers with an active Cablecast Reflect stream delivery subscription, including up to three channels per station. Custom, dedicated Screenweave apps can be created by Tightrope’s professional services team.