Tightrope and BrightSign announced a partnership this week that will package its software and hardware, together, for turn-key digital signage systems — Tightrope’s Carousel system will be integrated with BrightSign players. Both companies’ dealer networks will have access to the combined products.
Tightrope needs this alliance/partnership as the company has not done well in the digital signage market for the past two years. BrightSign has some of the best media players in the market (and now have the first 4K resolution player) so it will help Tightrope — in fact, we believe that Tightrope will get more out of this partnership than BrightSign will.
“BrightSign specializes in designing and building bulletproof hardware for all kinds of digital signage applications,” said Jeff Hastings, CEO of BrightSign. Our continued growth and market penetration is due to our reputation for delivering extreme reliability and advanced hardware features such as the powerful video engine and hardware-accelerated HTML5 rendering engine in the BrightSign XD product line. To further serve the diverse needs of our customers, we are dedicated to integrating our hardware platform with leading CMS providers and proud to announce our partnership with Tightrope.”
Tightrope will emphasize BrightSign’s leadership in feature-rich digital signage solutions, displaying a channel of Carousel-created social media content (Twitter, Facebook), RSS feeds, weather information, template-based messages, videos and live emergency alerts. Tightrope representatives will also discuss how advanced Carousel features like user permissions, built-in data integration, and scheduling of freshly-created content integrate seamlessly with BrightSign media players.
“With this integration, Carousel becomes the centralized platform that incorporates all users, content, channels, zones, scheduling and third-party data integration into a single common interface that is easy to use,” said Eric Henry, signage solutions lead for Tightrope Media Systems. “BrightSign users can take advantage of these comprehensive, advanced features in Carousel to build more dynamic content, while retaining the affordable, reliable BrightSign media players they trust.”