New premium commercial audio brand, Theory Professional, announced the appointment of Marc Bertrand as chief operating officer for Theory Professional, a division of Theory Audio Design (Theory), and sister company to Pro Audio Technology (PRO).

Bertrand has over 25 years of experience building some of the audio industry’s “most renowned and highly respected brands.” His resumé includes 15 years at Tannoy North America, eight years at TC Group Americas and over five years at Canadian professional audio manufacturer, Adamson Systems Engineering (Adamson).

“I couldn’t be more delighted to have Marc join the companies as COO” said Paul Hales, CEO of Theory and PRO. “We’re excited to have him lead our global Sales and Operations organizations. Marc’s broad experience and unimpeachable track record within the commercial, professional and consumer market segments fits perfectly with our vision for the Theory and PRO brands. We have big plans for both companies – including Theory Professional’s official launch into the commercial audio market at InfoComm 2023 – and we are confident we can achieve our strategic objectives with Marc at the helm.”

“There are several reasons I was attracted to Theory and PRO, said Bertrand. “I’ve always gravitated to the ideal of audio performance first and foremost, and this is an unshakeable core value of the companies. Combine that with a well-defined, focused, and elegant family of products – designed with passion and an uncompromising execution of fit and finish – and it was a no-brainer for me; they were speaking my language.

Bertrand adds, “At Theory and PRO, we’re a small but tight team, driven to create the best audio experiences in our market segments, and to build an organization that our global partners, staff and suppliers will be proud to be a part of.”

Theory Professional aims to address the premium audio niche head-on with a small stable of “highly-refined, yet very high-utility loudspeakers, subwoofers, and amplified loudspeaker controllers that offer class-leading performance in every application – indoors and out.” Theory Professional will officially launch at InfoComm 2023. Attendees are encouraged to check the company out at booth #4989 and audio demo room W223A.